I know I have been MIA for a few weeks. There was the week long trip to Disney with the Inlaws. Then there was Thanksgiving. THEN there was the chaos of Black Friday/ Small Business Saturday/ Cyber Monday/ Coma Tuesday.
I will be posting my further adventures in Disney in a different post. I am going to gloss right over Thanksgiving – It was a nice lunch and we all took a nap. What I want to talk about is Cyber Monday.
I put everything on both of my sites on sale 20% off from the Tuesday before to the Tuesday after. I am not going to lie I had very few hits on my stores and no sales on Thursday, Friday or Saturday; I was discouraged and a bit depressed about it. Sunday perked up and I got a few on Amazon. Monday I had a lot of things favorited but no buys. Then another couple came in on Tuesday and Wednesday.
Across the two sites I met the goal I had for the weekend ( I am so counting the ones on Tues & Wed). But I realized something. I have a lot of Made To Order items in my shops. Note to self: next year focus the sale on things I have in stock. I made each of the things ordered over the last week and just got the last one in the mail today. Don’t get me wrong I loved every minute of it. I am just thinking that it would be less pressure for some of them to be ready to ship. I know that I have a decent amount of time listed to make each item. Not so little that I have to stay up till 3 am to finish a order and not so long that people have to wait a month to get what they ordered. I just feel guilty if I go to the end of that time line – especially at Christmas time. Who knows they might need it early for a gift exchange that is going to happen before Christmas and no one needs the stress of watching for a package everyday when they are getting down to the deadline.
What do you think world? Should I focus the sales in the future to things that I have in stock? Or just rely that I can get them done in the in the time frame I have listed on my sites?